That 1 Painter is the fastest-growing painting company in the world. Painting your space can be complicated, but with our expertise, we make the process easy and stress-free for homeowners. With franchises across the nation, we have helped tens of thousands of homeowners make the best choices for their homes without sacrificing quality, and we are here to show you how.
White is never just white.
It’s creamy, crisp, soft, stark, warm, cool—it’s everything except one-size-fits-all. In fact, according to Sherwin-Williams, white is the most requested interior paint color in America, yet it’s also the most misunderstood.
With hundreds of options on the market, how do you choose the right one?
You’ve probably stood in a paint store, overwhelmed by names like Chantilly Lace, White Dove, or Alabaster. At first glance, they all look the same—but line them up, and you’ll see big differences. That’s because lighting, undertones, and even paint finish all affect how white appears on your walls.
Here at That 1 Painter Williamsburg, we see this all the time. Homeowners think they want “white,” but quickly realize there’s a whole world of white to consider. We’ve helped hundreds of families make the right call—and now we’re here to help you, too.
Let’s explore what really goes into choosing the perfect white for your space.
Undertones are what give each white paint its unique character. They’re the hidden colors beneath the surface—and they can change everything.
👉 Quick trick: Hold a white paint swatch next to a sheet of plain printer paper. That paper is pure white, so any undertones in the swatch will jump out.
A white that looks bright in the store might look yellow next to your hardwood floors—or turn blue in your sunroom. That’s why undertones matter so much.
Light plays a huge role in how we see color—especially white.
A warm white might look perfect in the morning, then turn beige by sunset. That’s because natural and artificial light affect the way colors appear. Here’s how different lighting can change your white paint:
💡 Pro tip: Always test your paint choices in different corners of the room—especially near windows and lamps. See how the color looks at different times of day.
At That 1 Painter Williamsburg, we never paint without testing first. It’s the best way to avoid surprises and make sure the color feels right.
Your white paint should match the feeling you want in each room. Let’s break it down:
🎯 Don’t forget—your furniture, flooring, and decor all impact how white appears. The best shade in a catalog might not work in your home unless everything else fits.
If you’re feeling overwhelmed, these tried-and-true whites are a great place to start:
These colors are consistent winners because they look great in a variety of spaces and lighting conditions.
Once you’ve found your white, the next step is choosing the right finish. Sheen affects both how your paint looks and how easy it is to clean.
💡 Pro tip: Use multiple finishes in the same room for contrast. A satin wall with semi-gloss trim adds depth and elegance!
White can be tricky. Avoid these common slip-ups:
We’ve fixed plenty of “oops” jobs where the wrong white was used—and trust us, prevention is way easier than correction!
Never skip this step. Sampling is the only way to know how a white will look in your space.
Here’s how to do it right:
Still not sure? Let That 1 Painter Williamsburg handle it. Our experts will help you pick samples, test them properly, and choose a shade you’ll love for years.
White paint can do it all.
It makes small rooms feel bigger. It reflects light and brightens your space. It creates a clean slate for any style—whether you love minimalism, farmhouse, coastal, or classic.
And white is timeless. Trends may come and go, but white? It’s always in.
When chosen carefully, the right shade of white makes a space feel just right. Like home.
Choosing the right shade of white is more than just picking a color—it’s about setting the tone for your entire home. Whether you want a warm, cozy living room or a sleek, modern kitchen, your white paint needs to work with your lighting, finishes, and decor.
At That 1 Painter Williamsburg, we take the guesswork out of the process. From free color consultations to expert sampling and flawless finishes, we help homeowners like you find your perfect white.
We’re not painting contractors—we’re painting professionals. We care about every detail. Every brushstroke. Every room you live in.
🖌️ Ready to make your space feel brighter, cleaner, and more you?
Contact us at That 1 Painter Williamsburg today and let’s bring your vision to life.
Your perfect white is just one paint can away.